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Listing Your Home is Easy, Selling Your Home is the Hard Part

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Last year, to be a successful real estate agent all you had to do was get any listing. Underpriced? Never mind, multiple offers will fix that. Overpriced? Never mind, we'll get there in a week or two. Anyone who could fog a mirror could be a real estate pro. This year, it's going to be a slightly bumpier ride, so make sure the Realtor you list your home with has enough experience to handle the current market conditions. Last January, the Greater Phoenix area had just above 3000 listings; this January the number is over 33,000, which is a much more normal level and will restore balance to the market. The key to success in the real estate market is often said to be listings. That is partly true. The real key is 'saleable' listings which means the price has to be right. Yesterday, a lender remarked to me that many appraisals, of late, have been coming in over price. That is to be expected because the superheated market of last fall, which has cooled considerably, is still recent enough to be used as comparables. And therein lies the rub. An inexperienced agent will use those comps to justify a high listing price which will placate an owner temporarily, but won't get the house sold. I have had supposedly experienced agents attempt to justify their high, in my opinion, listing prices by stating 'similar homes in the area are for sale at the same price'. Right, and they're not selling either. A good Realtor should persuade an owner of the benefits of not overpricing, in order to list and sell a property promptly for the best price. The only thing that fixes everything wrong with a home is price. In order to survive a species has to adapt; the same can be said of Realtors and, of course, sellers.


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Gary Kiernan is a licensed Broker in both Arizona and California, who practices real estate in Arizona with his wife who is a licensed sales associatie also in both states. They specialize in the Greater Phoenix area concentrating on Cave Creek, Carefree, Scottsdale, Phoenix including Desert Hills. To learn more about Gary and Shannon and Cave Creek, Arizona and the surrounding communities please visit their website at http://www.garizonaproperties.com

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